Backing public health goals for employers, professionals, communities, and students.

Problem: Colorectal cancer is the second most deadly cancer in the U.S., but it's also one of the most preventable

Insight: It's possible to reach at risk groups through their employers

Strategy: Help employers create wellness programs to promote colorectal cancer screening.

Reaching employers

The FPRC set up partnerships with employers and organizations such as the Florida Healthcare Coalition. Here is a blog post informing and encouraging employers to work with the FPRC.

Other goals and tactics

Reaching professionals

The FPRC hosts the Social Marketing Conference every year. #SMC2018 was successful in sparking conversation among social marketing or behavior change professionals around the world.

This chart shows the different interactions that went on at the conference. The conference involved live tweeting, and I also scheduled posts alongside the presentations.

Promoting the FPRC

From videos debunking colorectal cancer myths, to Instagram stories featuring triva, to posts highlighting research that the FPRC has done, I promoted the FPRC and their work.

Hanna Bae

Backing public health goals for employers, professionals, communities, and students.

Problem: Colorectal cancer is the second most deadly cancer in the U.S., but it's also one of the most preventable

Insight: It's possible to reach at risk groups through their employers

Strategy: Help employers create wellness programs to promote colorectal cancer screening.

Reaching employers

The FPRC set up partnerships with employers and organizations such as the Florida Healthcare Coalition. Here is a blog post informing and encouraging employers to work with the FPRC.

Other goals and tactics

Reaching professionals

The FPRC hosts the Social Marketing Conference every year. #SMC2018 was successful in sparking conversation among social marketing or behavior change professionals around the world.

Promoting the FPRC

From videos debunking colorectal cancer myths, to Instagram stories featuring triva, to posts highlighting research that the FPRC has done, I promoted the FPRC and their work.