Media Planning for Publix

The work being done for Publix at 22squared is ongoing and ever-changing, but one thing that remains is the strive for excellence and the desire to do good for the client.

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Dozens of campaigns and messages are activated every single day across a wide variety of media channels to serve different objectives. Then these are monitored closely for performance and reported on for actionable insights.

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These efforts cannot be achieved without great collaboration across all departments such as media planning, digital investment, integrated investment, account management, and analytics.